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6% Dokidoki – Undisputed leaders of Harajuku kawaii fashion

Angelic Pretty – Lolita fashion brand primarily sweet style

Baby the Stars Shine Bright – Long-running lolita frashion brand

Backs – Sister brand to Gilfy & ReDark featuring popular gyaru fashion

Banal Chic Bizarre – Vintage and original items from up-and-coming young designers

Cecil Mcbee – Phenomenally popular gyaru band, very trend-based

Charmant – High fashion feminine shoes

Dazzlin – Mainstream fashion with a vintage flair

Delyle – Gyaru brand highly influenced by classic Chanel style

Emily Temple Cute – Otome lolita fashion band, with antique influences & crazy prints

Emoda – Mode-gyaru brand produced by Ena Matsumoto

Esperanza – On-trend gyaru shoes, sister brand to Twisty & Diavolo

Flag-j – Popular gyaru shoes

fur fur – La Foret favorite, appropriately enough aligned with Mori Girl trends.

Galaxxxy – Neon fun from the brain of Kaoru Watanabe

Garter – Up-and-coming designers in cool Koenji

Gilfy – Gyaru-favourite, accessible designs for fashionable girls

Gimlet – Relatively new brand, influenced by high-end designers

Gramm – h.Naoto sub-brand, with an antique chic gothic feel

h.Naoto – Harajuku neo-punk leader, spawning a huge amount of sub-brands

Innocent World – Classic lolita must-have brand

Jesus Diamante – High-fashion high-end hime gyaru, comes with a royal pricetag

Liz Lisa – Perennial feminine favourite for any Tokyo fashionista

ma*rs – Unique gyaru style, celebrating 25 years of pink & black coordinates

Majolica Majorca – Gorgeous make-up in gorgeous packaging

Mary Magdalene – Classic lolita brand for lovers of opulent style

Me Jane – Sister brand to Ma*rs, trend-focused

Mercury Duo – Gyaru style with a vintage flair

Metamorphose – Lovely lolita fashion brand, not afraid to innovate

Milkfed – Off-beat trends from Harajuku brand

Min Plume – Girly style popular with the younger crowd

Minir Dees – Trend-based and French-influenced feminine brand

Monomania – Unisex unique monotone fashion

Murua – Mode gyaru style, produced by Momoko Ogihara

Pink House – Perhaps the original lolita brand, more antique to modern eyes

Runurunu – True individual design

Sister – Simply the best hosiery around

Soareak – Stylish clothing from a girly favourite

Spank! – Vintage Americana and original items from fairy-kei pioneers

Spiral Girl – On-trend fashion from gyaru boundary-pushers

Swimmer – Simply the cutest accessories and homeware

Titty & Co – Hilariously-named fun feminine fashion

Tokyo Bopper – Unisex iconic Harajuku shoes

WC – Chinatsu Wakatsuki’s fun and fashionable brand

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